The franchising model is frequently mentioned as an alternative to be considered in development projects. It is indeed a versatile development tool that can be used through Private Initiative and Public actions leading to self sustaining economic activities and Social services. Its configuration enables the integration of Capacity Building processes, implementation of Access to Market, Access to Banking and Access to Information strategies whilst prompting individual and communal/collective initiatives, fostering financial responsibility, enabling multiple financing/funding schemes and creating incentives for growth.
Yet, franchising as a development tool has been secluded to limited sectors (Health, Telecoms) and its business cycle based on successive stages –each of them requiring differentiated business & management strategies- has been considered as a pitfall instead of an opportunity.
Developing countries have a demand for utilities, services and local goods, which can and should be met by local production. The Social Franchise Enterprise model is a powerful tool to meet this growing demand and contribute to development goals.
See full document at SocialFranchiseEntreprise.pdf
Franchise as a Development tool by Alvaro Hidalgo is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at http://www.wattjet.com.